The markets and channels in our area of expertise
Markets
Risorsa supports the commercial process of manufacturing industries that operate on different markets and produce the most varied product categories.
The Risorsa platform is able to manage every phase of the process: from the planning of the trade investment, to the punctual verification of the agreements, up to the execution at the point of sale.
Given the versatility of the product and the internal skills, Risorsa was able to explore the dynamics of the markets and of the various distribution channels, with a truly exceptional granularity in supporting microprocesses. Salesware is able to support the commercial process both with those who turn to large-scale distribution and those who rely on traditional channels, up to the professional channel.
Markets
The distribution channels
Modern channel (GD, DO, GDO)
Traditional channel
Horeca
Professional
Modern Channel
The relationships between industry and large-scale distribution are very complex and require particular attention in their management. The accurate planning of Trade Spending, the monitoring of the contractual situation, the assortment planning and the point of sale survey are just some of the aspects that the Sales Manager must know how to govern in order to obtain the best results. For these reasons, Risorsa’s Trade Marketing Management solutions are the best choice for governing the commercial process.
Application solutions
Traditional Channel
In traditional distribution, time is a fundamental resource. The frenzy of working in contact with the retailer makes the need for speed of order taking, data cleaning and simplified management of sales force activities preponderant. Risorsa solutions, especially the mobile applications, fully satisfy the needs relating to the Normal Trade sales channel.
Application solutions
Horeca
The Horeca channel, in addition to having the typical needs of normal trade, has critical issues related to the attempted sale system, which must be governed by solutions capable of managing various aspects, from constant integration with the Erp, to load management / unloading of references up to the logistics management of the goods.
Application solutions
Professional
Application solutions
